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Set goals and measure success

Set goals and objectives to measure the success of your content strategy.

Why use goals and success measures

A content strategy aims to deliver improved content to businesses and people. It is important to set goals and measure the output of your strategy so it can continue to improve.

Learn to set goals, measure and report

Learn how to set goals, objectives, KPIs and measure content success.

Set goals, objectives and KPIs

Select the right goals and objectives to measure success. Then use the right metrics and key performance indicators to track progress.

Measure success

Use online platforms and software to measure your content with metrics.

Report findings

Document your findings, visualise your data, track your performance and build it into a report. Then communicate it to the right people.

Content strategy output

What you'll get

  • Content strategy goals
  • Agreed measures of success

What to do

Add to Part 6: Success measures, in the Content Strategy Template

← Do before: Audit content

    Research and analyse phase

Do next: Set up your governance →

Develop your strategy phase  

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