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Identify business needs

Understand what your agency's business objectives are so you can align your content strategy.

Why align with business needs

The key to creating a successful content strategy is to align to your agency. All agencies have a corporate plan that should include a vision, mission and goals. Aim for your content strategy to achieve these.

What business needs to look for

You’ll hear a wide range of business objectives. Know what you’re looking for before you begin.

Who to talk to

You’ll need to look at documents, run workshops and speak to different business areas.

Get agreement

Get senior executives to sign off your business needs.

Content strategy output

What you'll get

  • An agreed understanding of business objectives

What to do

Add to Part 2: Business goals, in the Content Strategy Template

← Do before: Start a content strategy

Where to begin phase

Do next: Define user content needs →

Research and analyse phase    

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